Pluris Names Gaynor Vice President in New York Office

NEW YORK, New York, June 28, 2010 – Pluris Valuation Advisors LLC announced today that David A. Gaynor II, ASA, CBA has joined the firm as a Vice President.

As Vice President, he will assist in business development and management, and will focus on valuations for financial reporting, as well as for estate and gift tax purposes.

Gaynor previously served as a Vice President and Business Valuation Analyst at Management Planning, Inc. and as a Vice President at Valuation Research Corporation, both of Princeton, N.J. Before that, he served as Senior Manager of the Valuation Services Group at Crowe Chizek and Company LLC in Louisville, Ky. He was also a Supervisor in the Litigation and Valuation Group for Amper, Politziner & Mattia, PC in Flemington, N.J.

Gaynor is an Accredited Senior Analyst (ASA), a Certified Business Appraiser (CBA) and a member of the Appraisal Issues Task Force (AITF). He earned a bachelor’s degree in finance from The College of New Jersey. He served as President of the Kentucky Chapter of the American Society of Appraisers and Vice President of the Princeton Chapter of the American Society of Appraisers.

About Pluris Valuation Advisors LLC

A valuation firm with offices in New York City and Palo Alto, California, Pluris Valuation Advisors LLC specializes in hard-to-value illiquid and distressed securities, and business valuations. Pluris combines valuation and technical accounting expertise in its development and application of valuation methodology, in compliance with U.S. GAAP and IFRS. Specific assets valued include auction rate securities, collateralized debt obligations, asset-backed securities, distressed debt, bankruptcy claims, restricted securities of public companies, limited partnerships and other assets that lack liquidity. Pluris' valuations are also used for tax purposes and litigation support. Our proprietary LiquiStat™ database enables Pluris to value even the most illiquid assets based on market data. Pluris clients include public-reporting entities, hedge funds, private equity funds, and their advisors nationwide.