Pluris has provided us with valuation services for several years now. They have always been very responsive to our requests and provided solid supporting data.

Susan M. Stein
Affirmative Insurance Holdings (NDQ: AFFM)

Pluris Names Bash VP of Silicon Valley Office

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Pluris Names Bash VP of Silicon Valley Office
April 26, 2010
Espen Robak
Pluris Valuation Advisors LLC 
212-248-4500
erobak@pluris.com

David P. Kowal, APR
Kowal Communications, Inc.
508-393-7023
kowal@kowal.com

PALO ALTO, Calif., April 26, 2010 – Pluris Valuation Advisors LLC announced today that Ori Bash, ASA, a resident of San Francisco, will serve as Vice President of the firm’s new Palo Alto office at 335 Bryant St.

Bash’s valuation clients range from high-net-worth families and family-owned businesses to public companies. Bash is particularly experienced in providing valuations for financial reporting as well as for estate and gift tax purposes.

Bash formerly served as Assistant Vice President at FMV Opinions, a California-based business valuation firm specializing in valuations for estate planning transactions and estate tax returns. Prior to FMV, he was a Valuation Analyst at ValueNomics Research, Inc., in San Jose, Calif. Bash has earned the Accredited Senior Appraiser (ASA) designation from the American Society of Appraisers. He graduated with an MBA in finance from the University of Chicago and a B.S. in Business Administration from the University of California, Berkeley.

“We are pleased to have a valuation professional with Ori’s credentials joining our Silicon Valley office,” said President Espen Robak. “His experience will enable us to grow our business quickly and provide a high level of service to existing and future California clients.”

About Pluris Valuation Advisors LLC

A valuation firm with offices in New York City and Palo Alto, California, Pluris Valuation Advisors LLC specializes in hard-to-value illiquid and distressed securities, and business valuations. Pluris combines valuation and technical accounting expertise in its development and application of valuation methodology, in compliance with U.S. GAAP and IFRS. Specific assets valued include auction rate securities, collateralized debt obligations, asset-backed securities, distressed debtbankruptcy claimsrestricted securities of public companies, limited partnerships and other assets that lack liquidity. Pluris' valuations are also used for tax purposes and litigation support. Our proprietary LiquiStat™ database enables Pluris to value even the most illiquid assets based on market data. Pluris clients include public-reporting entities, hedge funds, private equity funds, and their advisors nationwide.